"The limit of my language are the limits of my world" -Ludwig Wittgenstein, Tractatus Logico-Philosophicus
If one takes the above statement to its logical conclusion and applies it to policy making, the person may find that the key to a successful new policy has 2 important characteristics:
a) It attempts to change the existing language of the people.
and/or
b) It attempts to reflect the already changed language of the people.